Ventana Research VP & Research Director, Stephen Hurrell conducted a Q&A with BillingPlatform to learn more about revenue management in the modern age. Learn his findings in this analyst report including:
- How should business leaders be thinking about what is needed to conduct business in today’s environment?
- What are the imperatives that organizations need to focus on to support a unified revenue approach?
- Do organizations need to replace both back-office ERP systems and customer-facing CRM and commerce solutions?
- What parts of the organization should be involved in Revenue Management?
- What are some aspects of a proposed system that would provide assurances for the future instead of just addressing immediate pain points?