Subscription Pricing Changing for Sustained Customer Growth

May 20, 2021

Subscription pricing models are no longer new. Even if they’re not adopted across an entire product or service offering, many companies have experience with the model. In fact, by 2025 over one-fifth of organizations will have part of their business conducted via subscriptions and recurring revenue rather than one-time sales as companies adjust business models to remain competitive.

Heavily used in the digital economy (especially SaaS business), it’s being adopted across more industries every day. But subscription pricing models can lead to an unintended consequence – the buyer may feel that they’ve over-purchased. The downside coming to organizations at renewal time.

So why does this matter?

Read more on the topic from Stephen Hurrell, VP and Research Director at Ventana Research.



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