IDC Analyst Brief: Is Your Q2C Process Preventing Your Company from Recurring Business Model Innovation

March 17, 2022

Brief by: Mark Thomason, Research Director, Digital Business Models and Monetization

 Companies from all industries are realizing the benefits of a subscription business model. However, being able to profitably manage and optimize a subscription business requires a platform that automates the complex quote-to-cash (Q2C) process and helps your company grow revenue. 

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