With the surge in subscription and usage-based business models, enterprises are now offering a mix of physical and digital goods sold in a variety of different pricing packages (one-time, subscriptions, usage/consumption, bundles, tiers, etc.) to satisfy customer demand. This has resulted in the need for greater business agility and more flexible operational support solutions.
During this session, Meri Christenson, Director of Product Marketing at BillingPlatform shares a modern approach to revenue management can help to differentiate in the market, maximize profitability, reduce operational costs and improve the customer experience.
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