By Carl Warwick, Director of Product Marketing at BillingPlatform. First posted on Dynamic Business.
Switching from on-premises solutions to lower cost, less maintenance, pay-as-you-go SaaS alternatives has become a popular strategy for businesses, here in Australia and around the world, that are looking to enjoy the scalability and savings the latter model affords.
They’re part of a long-term global trend that will see the SaaS market worth an extraordinary $US10 trillion by 2030.
This doesn’t, however, mean SaaS vendors have a licence to print money. On the contrary. The market is crowded and differentiating one app from a slew of competitive offerings with broadly similar functionality is becoming an increasingly difficult proposition. Implementing an attractive pricing strategy is one way vendors can differentiate their solution and up its appeal to customers. Get it right and they stand a better chance of attracting and retaining accounts and…